![]() ![]() So now we understand the differences between title casing and sentence casing. ![]() ![]() Title Casing Remains Popular in America (See What I Did There?) You will notice in version two of the title casing headline I don’t capitalize “of” or Parades Line Streets of Baltimore for New Year’s Eve. Parades Line Streets Of Baltimore For New Year’s Eve. Some marketers capitalize all words, while skip capitalizing non-essential words. When you use title casing, you mostly capitalize the first letter of each word in the headline. Parades line streets of Baltimore for New Year’s Eve. When you deploy sentence casing, you’re simply following standard grammatical rules. Using sentence casing means capitalizing words which begin a sentence or are proper nouns. Our attentiveness to our competition breeds self-doubt in our own strategy. sentence casing becomes more crisis than luxury. We want to avoid super low open rates on our newsletters. We can’t bear the thought of our Google Ads failing to entice action. We don’t want our headline to get scrolled past in a Facebook mobile newsfeed. Should we capitalize all the words in our subject line or write them using appropriate grammar? As we battle an increasingly saturated content marketing space, every click or open we can milk matters.ĭue to this, we find ourselves zoning in on what often feels like trivial matters. Our data-overload marketing ecosystem lends itself to over-analysis at the highest of levels. sentence casing is a highly charged debate. Whether it be for social media headlines, ad copy, or email newsletter subject lines, title casing vs. For many marketers, deciding between title casing and sentence casing is a real struggle. ![]()
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